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Red Bank and Verizon. An overview written for a local publication.

You may have noticed a lot of Verizon trucks around town hooking up new cables over the last few months. Much of the work is part of an effort to bring Red Bank onto the cutting edge of internet technology. Verizon has targeted Red Bank as one of the few towns in the country to pilot a new service called FIOS™, a high speed fiber optic connection into the home. This new fiber optic technology uses pulses of light to bring the internet to your home with amazing speed, fast enough to provide Red Bank residents with cable TV service as well as phone and internet access.

 

Our town council recently approved Verizon’s application to operate a cable TV service, leaving it up to Verizon and Red Bank to negotiate the terms of the cable franchise agreement. The town council made the right decision in approving Verizon’s application because the agreement will spur on direct competition between Comcast and Verizon, which in turn should lead to better and less expensive cable service for all Red Bank cable consumers. Now begins the hard work of deciding what a fair franchise deal entails, and there is more at stake here than just determining how much money Red Bank should receive from Verizon. The town council must make certain that Verizon does not abuse its franchise rights by imposing unnecessary service restrictions on paying customers or road-blocking potential future community technology projects.

I have set up the website www.redbanktv.org in order to track the progress of these complicated negotiations, to provide a discussion forum around the relevant issues, and to provide a commonsensical analysis of the constantly evolving cable TV and internet landscape. Foremost, I am asking our town council to make Verizon address three important issues during the negotiations:

"A La Carte" cable service plans.

Opposition to a possible future municipal WiFi plan

Keeping the internet a level playing field for all users

A La Carte

Not everyone in our town can afford a full blown cable package. Yet there is a great deal of quality educational and children’s programming available on cable, much more than on free over-the-air TV. With a standard cable package if you want to get that educational programming for your child then you must also pay for gossip, sports and talking-head news channels. ‘A La Carte’ service means you pick and choose which channels you want to pay for. Just like Comcast, Verizon does not plan to offer ‘A La Carte’ service. Comcast’s franchise agreement is not before the council, but Verizon’s is, and our council should ask Verizon about their position on ‘A La Carte’ service.

Municipal WiFi

As New Jersey’s ‘hippest’ town, Red Bank may one day choose to offer a free municipal WiFi service. Many progressive towns around the country are setting up muni-WiFi’s. Muni-WiFi’s bring free wireless internet access to all town residents. Philadelphia is one such city that chose to offer a muni-WiFi and their integration plan has been hailed as a great way of reducing the digital divide. Verizon, now infamously, has fought Philadelphia’s muni-WiFi all the way. Our town council should ask Verizon if they would oppose a free municipal WiFi network.

Keeping the internet a level playing field.

Verizon will be using a technology known as Video over Internet Protocol (IP) to deliver their cable TV service. Therefore, it is appropriate for our town council to ask Verizon about their plans for providing internet access. Verizon and the other big telecommunication companies have been talking a lot about Tiered Internet access. In that scenario, the teleconms would control what kind of access we have to the internet. This grates against the essence of the internet as a success story - its enormous growth and increase in popularity over the past decade have come about precisely because it is a level playing field. With "Tiered Internet" access, they could decide how the internet is used, restricting access to competing services, or selectively charging for access to independent services such as Apple’s iTunes™ or Google’s Video™. Our town council should ask Verizon about their future plans for the internet.

Summary

Red Bank’s fiber optic future is looking bright. We should be proud that Verizon has recognized our town as a place that other municipalities can learn from. Our role as a leading edge, contemporary community makes Red Bank a town that others look to as an example. Our town council must ask Verizon to address these important issues. If we don’t act on these issues then Verizon’s standard answer will be: "If it was good enough for Red Bank then it's good enough for your town." Let’s be leaders. Ask the town council to push Verizon to commit to a better future.


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